It helps businesses connect with a specific local audience, making it easier for users to recognize the relevance of the site.

Local domain extensions can improve search engine optimization for local searches, potentially boosting visibility in regional search results.

A country-specific domain can enhance trust among local customers who may prefer to engage with businesses that are perceived as local.

In some cases, local domains may be required for compliance with national laws or regulations, especially for businesses that operate primarily within a country.

Local domains might have less competition compared to more generic or widely-used TLDs, making it easier to secure desired domain names.

Local domains can help businesses convey a sense of community involvement and commitment to local customers.